Hi Belinda
Andy replied:
Belinda,
Paul - unfortunately converting everything to a set CMYK is not an option, we
only have control over the editorial content, not the advertising. We don't
touch it at all. Everything that we actually process gets converted to a CMYK
profile appropriate to our conditions (Australian, mainly web fed).
You may wish to not change the Advertising material for many reasons, but
are you not changing the "intent" by printing it "incorrectly"... This
is
the whole reason for the output intent identifier in PDF/X.
If you know the Advertiser has supplied you a file which is different than
you're printing condition, is converting it to the appropriate printing
condition not the correct thing to do?
You may already be doing this without being aware of it if you are using
InDesign to add fractional adds to a page of Editorial.
This is where the Alwan CMYK Optimizer product fits in nicely. It allows you
to do this in a sensible fashion.
Andy
And beat me to the punch. I agree with what he said, and would ask you that
when you are printing from these 'mixed' files, which printing condition do
you favour, the in-house editorial settings, and upset the advertiser by
producing a poor reproduction of their ad, or to the advertising condition,
(which, on reflection, could be many, without a agreed spec.), and
compromise the editorial content.
You do really need to edit/change the CMYK files to an agreed printing
condition to meet both advertisers and editorial expectations. Not meeting
the advertisers needs could cost money!
Regard
Paul Sherfield
The Missing Horse Consultancy Ltd
Telephone: 01442 871752
Mobile: 07899 906385