Andy, Paul

Thanks for your comments, I do agree that everything being to the same standard is the ideal. However... As far as editing the advertising to suit the conditions, the problem is that we have neither the time nor resources to be changing files that the publisher doesn't want to pay for. The page rate for these jobs is such that making a profit on what you're being paid to do is hard enough, let alone doing things that nobody wants to pay for. As such, we do not touch the advertising content. They are proofed to an agreed standard, which the printers are obliged to match, and from there any problems the publisher wears. I think I should also make it clear that we are not a printer, however they are obliged to match our proofs, which are to the Australian DDDAP standard. Our editorial content is prepared to suit the printing conditions, and in this respect we do have a close relationship with the printers that the files are going to.

Bee

Belinda Beckinsale

Sinnott Bros Pty Ltd
Unit 4/85-91 O'Riordan St, Alexandria 2015
Ph: (02) 9353 9527, Fx: (02) 9313 4597