----- Original Message -----
From: "callas software" <prerelease(a)callassoftware.com>
To: <reseller-info.en(a)lists.callassoftware.com>
Sent: Tuesday, March 07, 2006 7:00 PM
Subject: callas software sales news 03/2006: One becomes two - callas
software GmbH and axaio software GmbH
One becomes two: callas software GmbH and axaio
software GmbH
To allow for both our comprehensive product range and the variety of our
customers' needs, we have decided to make two companies out of callas
software GmbH as of 7th of March 2005.
In future, callas software GmbH will engage exclusively in products and
technology pertaining to Acrobat and PDF; i.e., pdfColorConvert,
pdfCorrect, pdfLayerMaker, pdfAutoOptimizer as well as pdfInspektor3 and
pdfImpose.
The newly founded axaio software GmbH will take care of the product series
MadeToPrint, MadeToCompare and FontIncluder.
Mr. Olaf Druemmer is the majority shareholder and managing director for
the newly founded axaio software GmbH as well as for callas software GmbH.
The axaio software GmbH team consists of previous employees of callas
software GmbH, who in the past years have been responsible for
MadeToPrint, MadeToCompare and FontIncluder. The two companies not only
share the office premises but also continue to work together closely on a
technological and logistical level.
Making two companies out of one puts us in the position to make more
direct hits in the various market segments for our products and to involve
you as our partner more effectively in the marketing of our products.
What does this change actually mean for you?
Nothing has changed regarding our PDF products. However, when you purchase
MadeToPrint, Made to Compare or FonIncluder licenses, axaio software GmbH
will take care of you in future. Prices, license models as well as all
sales agreements remain the same.
What does this reorganization mean for your customers?
For our PDF product customers, there are also no changes. For our
MadeToPrint, MadeToCompare and FontIncuder customers, axaio software GmbH
will take over the existing support and maintenance agreements, as well as
the implied warranty for these products.
What else will change?
callas software GmbH ceased direct sales of products at the beginning of
the year. The only exception: single-user versions can still be purchased
at our Web shop providing they do not exceed the list price of 500 Euros.
Apart from that, sales will be exclusively through our partners - all
customer inquiries and leads will be immediately transferred to a partner
who is either already servicing the customer or who is best suitable to
service the customer. We are sure that this way we have reinforced your
position in the market. axaio software Gmbh will not conduct direct sales
either (here again the only exception is the purchase of single-license
versions at the Web shop not exceeding the list price of 500 Euros).
What can you do?
So as to communicate the company split as clearly and comprehensively as
possible, we would appreciate it if you would inform your customers
accordingly about these changes by means of your communication channels.
Any further questions?
At callas software GmbH, Karina Zander (k.zander(a)callassoftware.com) and
Lindy Lama (l.lama(a)callassoftware.com) are gladly at your disposal for
questions. Achim Kuhlmann (a.kulmann(a)axaio.com) is your contact person at
axaio software GmbH. Within the next days you will also receive
information per mail.
Both callas software GmbH and axaio software GmbH have a lot of plans for
2006. You can look forward to a range of new product versions with
sophisticated function expansions and interesting new features.
Furthermore, we look forward to seeing you at one of our events or a trade
fair and to greeting you personally. More information will be announced
soon.
More information:
www.axaio.com and
www.callassoftware.com
callas software GmbH and axaio software GmbH
Olaf Druemmer
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axaio software gmbh
Tel +49.30. 44 34 23 90 | Fax +49.30.4 41 64 02
info(a)axaio.com |
www.axaio.com
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callas software gmbh
Tel +49.30.44 39 03 10 | Fax +49.30.4 41 64 02
info(a)callassoftware.com |
www.callassoftware.com
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